Coca-Cola Sets Challenge for Global Shapers to Address Major Problems Worldwide

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The Coca-Cola Company today announced US$ 100,000 of funding for a major World Economic Forum initiative aimed at helping exceptional young people take action on issues they care about in more than 200 cities worldwide.

The funding is offered in a competition aimed at more than 1,700 entrepreneurs, social activists and “positive disruptors” who make up the Global Shapers Community. It will provide seed financing for Shapers’ projects that address some of the most pressing problems in their communities. To win, Shapers must demonstrate the benefits of their initiatives over the next 12 months. The winning project will be granted US$ 50,000 to expand its reach, while five additional projects will each be granted US$ 10,000 to sustain and expand their efforts.

A panel representing the Global Shapers, the Schwab Foundation for Social Entrepreneurship, The Coca-Cola Company, governments and members of civil society will select the most impactful projects. The criteria include:

  • The importance of the issue addressed
  • The number of lives impacted
  • Overall return on investment
  • The ability of the project to be scaled or replicated

The winners will be announced at the World Economic Forum Annual Meeting 2014. To be a Global Shaper, apply here: http://www.globalshapers.org/apply

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